top of page
< Back

MONEY MASK LEAVE-IN CONDITIONER

COLOR WOW

This leave-in conditioner is designed to provide intense hydration, softness, and shine for color-treated or dry, damaged hair. Its formulation is focused on moisture retention, smoothing, and restoring the hair cuticle. It is lightweight, making it suitable for all hair types, especially for colored or chemically treated hair that requires deep hydration without added weight.

CLAIMS analysis 

  • Provides intense hydration

    • Glycerin: A humectant that draws moisture into the hair, keeping it hydrated.

    • Propanediol: Helps retain moisture in the hair and improves hair texture.

    • Analysis: Glycerin, a well-known humectant, and Propanediol, used for moisture retention, both appear early in the ingredient list, indicating a sufficient concentration to support the hydration claim. Together, these ingredients effectively attract and retain moisture within the hair shaft, reducing dryness and improving texture.


  • Restores softness and manageability

    • Dimethicone: Provides a smooth, protective layer on the hair, reducing friction and improving softness.

    • Polyquaternium-37: A conditioning agent that helps improve manageability and reduces static.

    • Analysis: Dimethicone is a silicone-based conditioner that coats the hair, providing softness and frizz control. Polyquaternium-37 is effective at improving combability and managing frizz. Positioned high in the ingredient list, these ingredients strongly support the claims of improved softness and manageability.


  • Adds shine and reduces frizz

    • Cetrimonium Chloride: Conditions the hair and helps to smooth the cuticle, which reflects light for shine.

    • Castor Oil: Provides moisture and shine while taming frizz.

    • Analysis: Cetrimonium Chloride is a cationic surfactant that smooths and conditions the hair cuticle, making the hair shinier. Castor oil further helps with moisture retention and adds sheen to the hair, while also reducing frizz. Both ingredients support the claim of improved shine and frizz reduction.

by HAIR TYPE

  • Fine Hair: The lightweight formula, supported by Propanediol and Polyquaternium-37, ensures that hair feels hydrated without being weighed down.


  • Medium Hair: The moisturizing agents (Glycerin and Castor Oil) and conditioning polymers provide a balance between hydration and smoothness, making the hair softer and more manageable.


  • Thick or Coarse Hair: Dimethicone and Castor Oil will help control frizz, add shine, and smooth the cuticle, making the product particularly beneficial for thicker, more textured hair.


White Foam

HOW TO USE

1. Spray evenly onto clean, towel-dried hair.


2. Focus application on the mid-lengths and ends.


3. Comb through to distribute the product evenly.


4. Leave in and style as desired.

FREQUENCY 

  • Fine Hair: Use 1-2 times a week for hydration without overloading the hair.


  • Medium Hair: Use 2-3 times a week depending on the level of dryness.


  • Thick or Coarse Hair: Use 3-4 times a week or as needed for managing frizz and hydration.

RINSABILITY

Dimethicone, while effective at conditioning, may require extra rinsing with subsequent washes to prevent buildup, particularly for fine hair. However, the inclusion of water-soluble ingredients like Glycerin and Propanediol helps prevent residue bui

COLOR-SAFE

Contains no sulfates or harsh cleansing agents, making it safe for color-treated hair. The product focuses on moisture and cuticle smoothing, which are essential for maintaining the vibrancy of color-treated hair.

HEAT PROTECTION

While the product does not specifically claim heat protection, Dimethicone can provide some minimal protection against low heat during styling.

USER EXPERIENCE AND FEEL

85% of reviews over 4 stars.


Appreciated for: Lightweight, non-greasy hydration that smooths and adds shine without weighing hair down.


Disliked for: A few users find the product too light for extremely dry or coarse hair, requiring additional layering of other products.


Notable: Often praised for its frizz-reduction capabilities, especially on humid days.

KEY INGREDIENTS ANALYSIS



bottom of page