Despite working in very different industries, Dalar and Clare became fast friends, developing a connection rooted in their shared love of beauty. Though they realized the comfort and joy establishing a beauty regime brought them, they soon discovered a mutual frustration over their lack of hair care understanding.
In fact, they quickly realized they didn’t understand their hair at all, and in response were spending wasteful hours and hard-earned dollars experimenting with too many, too little, and the overall wrong products. So, they began to wonder if there was a way their hair could just tell them exactly what it needed?
As it turns out, there is , and as a result hairID was born. In devising the product, they sought to create a tool that provides accurate, personalized, and actionable hair care insights. Using her background in chemical engineering, Dalar developed the testing protocols for hairID and a proprietary product matching algorithm, bringing forth a beautifully scientific and data-driven approach to hair care.