There’s something really empowering about having accurate, personalized information on your side. Learning, like really learning, about our hair has been a game changer for us at hairID.
We’re often asked, "Why did you decide to create hairID?" The short answer: Frustration. Long answer: We’d grown frustrated with the products that didn’t do what they claimed, the hundreds of dollars wasted, and the lack of information we could trust. Most importantly, we were frustrated with how our hair looked. We couldn’t figure out how to achieve the beautiful, healthy hair we saw in ads and on influencers, even after we used the products they peddled.
After several months of research (who knew Dalar’s Chemical Engineering background would be so useful in making hairID?!), we came to an important realization: Everyone’s hair is unique, and what works for one woman will not work for all.
We learned that marketing can’t be taken at face value. We know this isn’t groundbreaking. The purpose of beauty marketing, of course, is to sell products, to capitalize on insecurities and convince prospective consumers that they need ashampoo or styling cream to solve a problem they didn’t know they had. The issue in the beauty world is that legitimate,scientifically-grounded information is not readily accessible to the average customer. So we’re left with the information and messaging that brands and influencers (often paid to advertise for brands) present us.
The issue in the beauty world is that legitimate, scientifically-grounded information is not readily accessible to the average customer.
You might be wondering: what about hair stylists? They’re hair experts whose hands you trust with your precious locks;they should be able to credibly tell you the precise condition of your hair, what it needs and the products that are right for you, right? Well, to be clear, we have complete respect for hair stylists’ wealth of knowledge and expertise. An Interesting insight we learned in talking to many stylists, though, is that they do not receive formal training or education on the science of hair products. While they are experts at cutting, special occasion styling, and coloring your hair, they don't get more than surface-level instruction on the properties of hair and how different hair types should be treated differently. This, of course, is not the fault of hair stylists—rather, it’s a product (no pun intended!) of the society we live in. All of our focus is on achieving the looks we covet; the fundamental science of getting there is an afterthought.
It’s time we put science to work and find some real answers, so you can focus on more important things!
We believe that there’s something really empowering about having accurate, personalized information on your side. Learning, like really learning, about our hair has been a game changer for us. We immediately stopped being vulnerable and gullible consumers, susceptible to every gimmick that promised us better results, and chose the products and methods that were definitively compatible with our needs. At hairID, we hope to share that feeling with y’all. Life’s too short to be overwhelmed and confused by the beauty industry. It’s time we put science to work and find some real answers, so you can focus on more important things!