There’s something really empowering about having accurate, personalized information on your side. Learning, like really learning, about our hair has been a game changer for us at hairID.
We’re often asked, "Why did you decide to create hairID?" The short answer: Frustration. Long answer: We’d grown frustrated with the products that didn’t do what they claimed, the hundreds of dollars wasted, and the lack of information we could trust. Most importantly, we were frustrated with how our hair looked. We couldn’t figure out how to achieve the beautiful, healthy hair we saw in ads and on influencers, even after we used the products they peddled.
After several months of research (who knew Dalar’s Chemical Engineering background would be so useful in making hairID?!), we came to an important realization: Everyone’s hair is unique, and what works for one woman will not work for all.
We learned that marketing can’t be taken at face value. We know this isn’t groundbreaking. The purpose of beauty marketing, of course, is to sell products, to capitalize on insecurities and convince prospective consumers that they need ashampoo or styling cream to solve a problem they didn’t know they had. The issue in the beauty world is that legitimate,scientifically-grounded information is not readily accessible to the average customer. So we’re left with the information and messaging that brands and influencers (often paid to advertise for brands) present us.