This is more likely to happen with lifted cuticles or cuticles with sharp edges. These rough cuticles rub against one another causing friction, which leads to static. Think about rubbing your socks against the carpet. Extra static results in frizz and flyaways. Products that help combat against frizz try to either neutralize this static by giving the extra electrons a new home or they try to prevent frizz by reducing friction by lubricating or soothing the cuticles.
Bleaching and coloring hair can lift the cuticle scales because it eats at the cell membrane complex that holds your cuticle scales together and to the cortex. Lifted cuticle scales expose the cortex of the hair shaft, and the cuticle scales themselves are vulnerable to breakage and damage. When done by a hair professional, bleaching and hair coloring can be safe, if proper precautions are taken. Box colors and home bleaching kits can have an irreversible effect on hair’s cuticles and cortex. If you expose hair long enough to the chemicals in bleach or to other harsh chemicals, you can completely lose all definition in your cuticles.
So, you get the point—the cuticle is important, and if you don’t consistently and adequately care for your strands, you’ll end up with dry, frizzy hair. Moreover, the less structured and aligned your hair’s cuticles, the duller your hair will look. The single best thing you can do to maintain your cuticles: apply conditioner to the ends of your strands after every shampoo. Conditioners help smooth down the cuticle layer and aid in creating shine. Not to mention, conditioning detangles the hair, which protects the cuticle from friction damage. Trust us on this—Regularly conditioning is a simple and surefire step in preserving a vital component of hair health.