Don’t guess what your hair needs. Test it.
Our at-home test kit gives you scientific, lab-derived data on your hair’s condition, and expert product recommendations easily found at your favorite retailer.
What Our Lab Results Look Like
Your hairID Profile tells you everything your hair has been trying to tell you, such as how hard or soft your water is, your hair's sensitivity to UV light and heat, the best products to treat your strands, and more.
Anya, 26
Atlanta, GA
"I love that the results come with product recommendations. This helps so much to visualize what changes to my hair routine would look like."
Goals
Wants to better understand how to boost her curls, eliminate the dozen, barely-used bottles in her bathroom, and protect her hair from summer heat and humidity.
New Favorite Products
Shea Moisture | Virtue Full Shampoo
How It Works
After you complete the 5-minute, at-home hairID Test Kit and send us your hair sample, we put your hair through our rigorous laboratory testing process.
Step 1
Complete At-Home Tests & Collect Samples
Step 2
Send Samples Back to Our Lab
Step 3
Our Lab Experts Analyze Your Hair
Step 4
Access Your Personal hairID Profile
"This scientific strands test tells you EVERYTHING about your hair, and how to give it proper care."– Dahvi S.
"Beyond impressed by the customer service. They went above and beyond to make changes to the recommendations to meet my scalp issues."– Karuna, IL
"I was really impressed with my results from hairID! I always thought my hair was medium-thick, and this test actually told me it's more on the medium-thin side."– Jessica, NY
"I love that the results come with product recommendations - this helps so much to visualize what changes to my hair routine would look like."– Rachel, CA
Why waste any more time and money?
Hair care is an $86B industry, and the largest expense for brands is marketing. When you know your hair, you can see past the lofty claims and gimmicks, and make the best purchasing decisions for you.
$55,000
The amount an average American woman spends on hair care in her lifetime. Your hairID helps you spend wisely on the right products for your hair.
550,000,000
The number of shampoo bottles that end up in landfills each year in America. How much hair care clutter is sitting in your shower right now?
35,000
The number of daily decisions the average person makes. Let hairID help reduce your decision fatigue by making hair care decisions easier and more effective.
what's inside?
Make your hair care decisions based on lab work, not guesswork.
The hairID Complete Hair Assessment Kit includes easy, at-home tests and access to advanced lab testing that tell you everything you need to know about your hair.
1. Water Quality Test — Collect a sample of your shower water and send it to our lab for water hardness testing.
2. Scalp Sebum Test — Apply the included test strip to your part to determine how much oil your scalp produces.
3. Hair Sample Test — Collect at least 20 strands. Hair that falls into the shower drain or your brush will do.
4. hairID Profile — Send your tests back to our lab and receive results via your hairID Profile, which includes a full analysis of your hair's needs as well as a personalized care routine and recommended products available at your favorite retailers.
lemma labs
A lab designed to measure hair damage.
Lemma Labs’ experts use trusted scientific methods to quantify your hair damage using a surface tensiometer. They identify the right products and routine to prevent and manage your hair damage, making sure to consider your hair thickness, scalp condition, environment, lifestyle, and budget.